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News archive


Red Dot Award for product design

Red Dot Award for FlexLink product designThe modular stainless steel belt conveyor platform, WLX, received an “Honorable Mention” in the Red Dot Award: Product Design 2016. More than 5,200 products and innovations from 57 nations had registered for the award.

With 41 experts from all around the world - freelance designers, design professors and specialist journalists – the Red Dot Award guarantees qualified and unbiased judging power. With more than 5,000 products to compete against, FlexLink’s stainless steel wide belt conveyor, WLX stood out with its good, purposeful design.

The WLX wide modular belt conveyor in stainless steel approaches several aspects that are essential to the entire scope of food production. Operators appreciate the high level of safety, the low noise level and the easiness in operation, in particular the cleaning procedure. The integrated lifting chain function creates easy access and a good overview of all internal parts of the conveyor.

Factory engineers acknowledge the modularity and versatility of the design while factory management value the high efficiency, the gentle handling of products and a low cost of ownership.

WLX modular belt conveyor with stainless steel frameTommy Karlsson, Head of Product Management at FlexLink comments: “The feedback from our customers, who are the leading producers within food, is very strong and of course centered towards their reality as brand owners or contract producers. We are very proud about being rewarded for the new WLX platform and for the Red Dot Award jury’s recognition of our design development efforts.”